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Specifications
Tracking generator
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Our specifications

Background

Position: on top and centered, arch shaped around the website, positioned under the menu

Maximal length: 1 680 pixels
Maximal length with texts: 1 360 pixels
Height: 1 208 pixels
Header height: 200 pixels
Length of each side: 180 pixels
File type: JPG ou GIF (+ sources .PSD ou .AI)
Maximum file weight: 200 Ko
Background color: hexadecimal code
Redirect link: Only 1

Please refer to the .psd template to create you background ad. Your image should not go beyond the highlighted blue area.

Web desktop interstitial


Position: on the top center
When: it is displayed before accessing the website
Length: 990 pixels
Height: 600 pixels
File type: JPG, GIF or HTML5
Maximum file weight: 100 ko
Redirect link: Only 1
Specific constraints for HTML5

Web mobile interstitial


Position: full screen
When: it is displayed before accessing the website
Length: 640 pixels
Height: 960 pixels (do not put important elements in the 160 pixels of the bottom)
File type: JPG, GIF or HTML5
Maximum file weight: 100 Ko
Maximum duration in seconds: 10 secondes
Redirect link: Only 1
Specific constraints for HTML5

InRead

Position: in the middle of the content
Length: 630 pixels
Height: 355 pixels
File type: JPG, GIF or HTML5
Maximum file weight: 100 ko
Redirect link: Only 1
Specific constraints for HTML5

Half Page


Position: on the top and right side (sidebar)
Length: 300 pixels
Height: 600 pixels
File type: JPG, GIF or HTML5
Maximum file weight: 100 ko
Redirect link: Only 1
Specific constraints for HTML5

Medium Rectangle


Position: on the bottom and right side (sidebar)
Length: 300 pixels
Height: 250 pixels
File type: JPG, GIF or HTML5
Maximum file weight: 50 ko
Redirect link: Only 1
Specific constraints for HTML5

Parallax

Position: in the middle of the content
Length: 600 pixels
Height: 900 pixels (dont 300 pixels affichés)
File type: JPG, GIF or HTML5
Maximum file weight: 100 ko
Redirect link: Only 1
Specific constraints for HTML5

Smartphone interstitial


Position: full screen
When: it is displayed before accessing the website
Length: 640 pixels
Height: 960 pixels
File type: JPG, GIF or HTML5
Maximum file weight: 100 Ko
Maximum duration: 10 secondes
Redirect link: Only 1
Specific constraints for HTML5

Tablet interstitial


Position: full screen
When: it is displayed before accessing the website
Length: 768 pixels
Height: 1 024 pixels
File type: JPG, GIF or HTML5
Maximum file weight: 150 Ko
Maximum duration: 10 secondes
Redirect link: Only 1
Specific constraints for HTML5


Native Ads


Position: in the middle of
contents listings

- 1 Logo :
  • Length: 70 pixels
  • Height: 70 pixels
  • File type: JPG, GIF or HTML5
  • Maximum file weight: 100 ko

    • - 1 Title (30 letters maximum)
    - 1 Description (120 letters mamimum)
    - Redirect link: Only 1
    Smartphone banner


    Position: on the bottom
    Length: 640 pixels
    Height: 100 pixels
    File type: JPG, GIF or HTML5
    Maximum file weight: 25 Ko
    Redirect link: Only 1
    Specific constraints for HTML5

    Tablet banner


    Position: on the bottom
    Length: 768 pixels
    Height: 90 pixels
    File type: JPG, GIF or HTML5
    Maximum file weight: 75 Ko
    Redirect link: Only 1
    Specific constraints for HTML5

    E-mailings




    Here you will find all our tips to avoid spam and to correctly display your email
    1. Key elements (mandatory):
      • Never put your CSS styles in a <style> tag (incompatible with GMAIL, email service used by more than 40% of our readers), so use CSS inline instead.
      • Never use the <p></p>or <div></div> tags (incompatible with OUTLOOK), prefer the table tag <table>
      • Do not use margin / padding (incompatible with OUTLOOK)

    2. Responsive design:

      3. 60% of our users check their emails via smartphone or tablet
      • Replace all absolute sizes with relative sizes
        width:100px; → max-width:100%;
        width="100" → "max-width="100%"
      • Concerning your images, set the width = "auto" or height = "auto" attribute.
      • Avoid putting a text column next to an image column. Indeed, when resizing, the text will often break the structure of your email.
      • A tip to keep your proportions on OUTLOOK:
        <!--[if (gte mso 9)|(IE)]>
             <table width="600" align="center" cellpadding="0" cellspacing="0" border="0" style="font-family:Arial,Helvetica,sans-serif;">
                  <tr>
                       <td>
                          <![endif]-->
                              INSERT YOUR TABLE HERE
                          <!--[if (gte mso 9)|(IE)]>
                       </td>
                  </tr>
             </table>
        <![endif]-->

    3. Avoid spam:
      • Fill in the attribute alt = "" and provide an alternative text for all <a> tags.
      • Always add the target = "_ blank" attribute in your <a> tags.
      • Do not use an "image" link without its text equivalent (hard link).
      • Avoid repeating the same link more than 5 times.
      • Do not exceed 200 characters per line of code.
      • It is recommended to get a code/text ratio as low as possible.
      • For pro : optimize, factor and indent your code.

    4. Our tips:
      • Insert the attributes cellpadding="0", cellspacing="0" and border="0" in your <table> tags.
      • If you use an <img> tag in a <td> tag, add style="display:block" and border="0".
      • Avoid HTML code generators.
      • Avoid adding attributes in a <tr> tag.
      • Do not use the colspan and rawspan attributes to merge rows / column and instead, prefer arrays.
      • Save your images in .jpg / .gif compressed format (70% minimum) and avoid file names with accents, uppercase or special characters.
      • Do not put a background image, text on images or color shading.
      • In a <td> tag, use a non-breakable " " space, a 1x1 pixel image or add a height / width to keep your layout.
      • It is better to put your CTA or links at the first part of your Email.

        • To help you more:
        List of compatible items per email client.
        To transform your CSS from a <style> tag into CSS Inline.

    5. Email subject:
      • Avoid repeating the ! ? € * % * signs, multiple spaces between words or UPPERCASE and do not start with a number.
      • Also, ban "spammy" terms as "free", "special offer", "win", etc.
      • Try a new subject for your email reminder.

      • Finally, introduce a notion of urgency in your subjects, for example with deadlines: "Open house tomorrow" , “Enroll to this Business school today”

    6. Campaign page link:
        7. <a href="*|ARCHIVE|*" target="_blank">Consultez la version en ligne</a>

    7. Email footer:
        8. Information envoyée par digiSchool, numéro : 1297175 <br />
        <a href="*|UNSUB|*" style="color:#01427a;" target="_blank">,Vous ne souhaitez plus recevoir d'e-mail de notre part</a>.



    Tracking generator (UTM)


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